I’ve been to Abercrombie & Fitch about two times and have never ended up buying anything–not to say that if you buy their clothing you’re a horribly self-absorbed person, but after I left their store I always felt more insecure than I did walking in. A&F only carries pants sizes 10 and under. I’m pretty sure this sizing isn’t even accurate because their size 4 feels like 00 000000000.
Recently, Mike Jeffries, A&F’s CEO, attempted to justify why the company doesn’t carry a wider variety of sizes and only markets to certain types of people.
In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.
Ladies and gentlemen, Mike Jeffries.
Mike–can I call you Mike?–Are you serious?! I’ve heard some pretty arrogant things, but this one takes the cake. Congratulations to you, Mr. Jeffries, for making it on the Top Ten Most Narcissistic and Ignorant People in the History of Ever.
Care to chime in? What would you say to Mr. Jeffries?