Abercrombie & Fitch CEO: No Chubby Kids Allowed

Abercrombie & Fitch

…but really.

I’ve been to Abercrombie & Fitch about two times and have never ended up buying anything–not to say that if you buy their clothing you’re a horribly self-absorbed person, but after I left their store I always felt more insecure than I did walking in. A&F only carries pants sizes 10 and under. I’m pretty sure this sizing isn’t even accurate because their size 4 feels like 00 000000000.

Recently, Mike Jeffries, A&F’s CEO, attempted to justify why the company doesn’t carry a wider variety of sizes and only markets to certain types of people.

In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.

Excuse Me

Ladies and gentlemen, Mike Jeffries.

Mike–can I call you Mike?–Are you serious?! I’ve heard some pretty arrogant things, but this one takes the cake. Congratulations to you, Mr. Jeffries, for making it on the Top Ten Most Narcissistic and Ignorant People in the History of Ever.

Mary Poppins sarcastic look

Care to chime in? What would you say to Mr. Jeffries?

SarahK xx

7 responses to “Abercrombie & Fitch CEO: No Chubby Kids Allowed

  1. that’s ridiculous saying that people cant wear good quality clothes because of their size. i have 2 shirts from them that were hand-downs from a cousin but i don’t wear them because their fashionable but because they’re really warm and durable. everyone should be able to wear good clothes

  2. I used to wear some of their clothes many years ago when I was young and naive and in high school (what was I thinking?). There are many fashion lines that are only certain sizes, some haute couture only goes up to 8 or 10. That being said there are not a lot of CEOs as arrogant and douche-baggy as him. I say “shove it up your —” because I’ll be taking my money elsewhere. thanks for making the decision easier for me.

    • I was just surprised by his public display of douche-bagginess while representing the entire company…until now I’ve never really had a problem with A&F (except maybe the fact that their store can be smelled from a gazillion miles away)
      Thanks for the feedback!

  3. UGH UGH UGH this is so stupid! Especially as brands like this, where the height of creativity and individuality of their clothes is a top with the logo on it that you will see on about ten other people the same day you buy it, that are so popular with teenagers who WANT to look like everybody else, because it is teaching young, immpresionable, often insecure childeren that coolness=skinniness! Its disgusting! xx

    • Haha no, it totally made sense! How can a clothing company that already stresses conformity try to convince young people that anyone who doesn’t fit their image of ‘cool’ isn’t worthy of wearing their clothes?? Dumb.
      I found a video on YouTube the other day that had Ellen DeGeneres’ reaction to the whole situation and it’s pretty much the best thing ever.


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